The fastest way to lose a sale is to ask for a card number. Across much of the continent, the wallet people actually carry is on their phone — M-Pesa, Airtel Money, MoMo. Checkout has to meet buyers there.
Fewer steps, more tickets
Native mobile-money checkout collapses payment into a single prompt on the buyer’s phone. No card, no CVV, no redirect that drops half your buyers. In our data, mobile-money checkouts complete far more often than card ones — the difference is the difference between a sold-out show and a half-empty room.
- One prompt — approve the payment where the money already lives.
- Instant confirmation — the ticket lands before the buyer changes their mind.
- Trusted — people pay with the rail they use every day.
Cards still work for the diaspora buying from abroad. But for the buyer standing in Nairobi with a phone in hand, mobile money is not a nice-to-have. It is the checkout.
WK
Wanjiru Kamau
Payments · TicketIt
